[cliche.]

Something disturbing is happening in hotel rooms across America. The bars of soap you used to see -- with faux-British brand names like "Crabbe & Whitford," or whatever -- have been replaced by spare white boxes with spare black lettering (inevitably Helvetica) saying something like clarity or refresh or rejuvenate. One word, lower-case, usually followed by a period.

Does anyone remember when the only soap in most hotel rooms was Cashmere Bouquet?